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ClubNews Marketing: Flyer

We think ClubNews provides a value for most of our fellow students.
Therefore, we need to promote the app. The method of choice is printed flyers because most of the student-clubs related promotion happens with flyers that lay around in our canteen.

As we do not make any money with our project, it was kind of hard to justify the costs of printed paper. However, thought that money is spent well so we did it anyway.

Designing Flyers

The design process started back in summer. The main goal of a flyer is to be visually appealing and coming across with a main message.
It needs to be concise. Nobody pays much attention to flyers that laying around randomly. It needs to catch the 'users' attention when he glances over the table.
Combined with a visual appealing presence took the longest time during the design.

One of the ways to accomplish that task is to use both sides of the paper. We introduced a bright front and a dark back. In this way, we can provide different information on both sides, which brings us more space to come across with the message.
On the other hand we achive the 'oh look, a new flyer I don't know yet'-effect twice.

This is the result:

Front:

image of the first side of the flyer

Back:

image of the first side of the flyer

In addition to that, we also made stickers:

image of our stickers

We hope to become better known as the flyer spread beacuse we want to make the live of our students easer.

"ClubNews Marketing: Flyer".